Are you struggling to improve the visibility of your website? Maybe you are making these five SEO mistakes. Take a look.
So you’ve just set up your new website; you have a killer business idea, and you’re ready to start making money. Unfortunately, many new site owners assume that just by having a great looking website and a solid business idea, their site will start generating traffic as soon as it goes live. The bad news is that’s typically not the case. But the good news is that even if you’re not an SEO expert, there are still several things you can do to improve the optimization of your site that will set it up for success from the start.
Here are the top SEO mistakes new site owners most commonly make that can have a big impact on how their site is ranking, directly affecting its ability to generate leads, sales and new customers.
1. Lack of keyword research
Keyword research is the foundation of any successful SEO efforts. Keyword research involves a lot more than just using words that you think describe your business or service on-site. The first big mistake site owners make is assuming that the words they think are relevant to their site are the keywords people really are searching for. If you optimize your site for keywords that are relevant but that no one is actually searching for, you probably won’t see the site traffic increase you were hoping for. So how do you find relevant keywords that actually have search volume? The Google Keyword Tool is a great free tool that can help you get started.
For example, let’s say I’m looking into keywords for my Salt Lake City HVAC site. First, I would enter in my initial keyword ideas that I thought were most relevant to the services my company offers. Next, I would select the “[Exact]” option in the Match Types column, as the data is typically more accurate for SEO results (rather than PPC). Then I would hit “search” and find the data that Google had for my keywords:
The result for my entered search terms are shown in the upper portion of the page. You’ll notice that there is a difference between the two keywords that are highlighted in the yellow boxes. One keyword has data for “Local Monthly Searches” and one doesn’t. The point of using this tool is to find the keywords that have the most search volume, but the lowest competition, allowing your site to rank for them more easily. It’s generally not effective to focus your SEO efforts on keywords that don’t show any reported search volume.
In the bottom red box, you’ll also notice a section titled “Keyword Ideas.” This is basically where Google shows you hundreds of other keyword options relevant to the ones you entered to help you find the best combination for your site. Convenient, right? Even if you’re struggling to come up with keyword ideas on your own, Google has made it even simpler for you. Just enter in your site domain and…