Clothes shopping can be a nightmare – inconsistencies between brands mean half the time you have no idea what size you really are.
And one woman is now taking H&M to task for their clothing sizes.
22-year-old student Lowri Byrne from Swansea shared a post on H&M’s Facebook page lamenting their tiny sizing:
“Please sort your sizes out because this is absolutely ridiculous!” she wrote, alongside pictures of her squeezed into one of their dresses
“I’m a size 12 and small busted and today in a H&M store I had to ask if this dress came in a size 18 (it didn’t…). The dress I have on in these photos is a size 16, and I could barely breathe.
“Not only was this annoying because I wanted to buy this dress, but so many women take what size dress they buy to heart. If I was one of these girls (thankfully I’m not) requesting a size 18 dress would seriously devastate me!
“When I asked if this dress came in a 18 the store assistant said ‘Ahh yeah you have to go up a couple of sizes with these’. A couple?!? Going up three to four sizes surely should make you realise that you need to seriously sort out sizing!!!”
And her post has certainly struck a chord with many other disgruntled H&M shoppers:
“I’m not joking when I say that a size 12 dress I bought from H&M fits my 5 year old Daughter!!! Doesn’t fit me of course…” commented one woman.
“I’m a size 10 and have to buy 16/18s in H&M!” said another.
“I’m ‘too fat’ for this shop because of the sizing… It’s ridiculous and a big problem for influential young girls… It could have awful effects to some girls’ confidence,” pointed out one person.
“I cannot buy H&M trousers for this very reason! When a 6/8 in topshop, I’d be lucky to get into a H&M 12! Safe to say the first time I experienced it, I left feeling very insecure, confused and disheartened,” agreed another woman.
Many women complain that H&M sizing seems to be based on the bodies of teenage…