MyWebGrocer and Partners + Napier Awarded the Single-Retailer Program for Supermarkets Effie Award for its work with Friendship Dairies

MyWebGrocer (MWG,) the leading provider of eCommerce and digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, today announced that in collaboration with, Partners + Napier, the lead creative and integrated advertising agency, based in Rochester, NY, has received an Effie Award for Shopper Marketing in the Single-Retailer Program for Supermarkets, on behalf of their work with Friendship Dairies’ cottage cheese brand.

The Effie Awards were started in 1968 in the United States by the New York American Marketing Association and are awarded annually to honor the effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and a standard by which marketers base the impact of their work on their clients.

For the Single-Retailer Program for Supermarkets award, MWG was presented with the challenge of supporting a sweepstakes campaign for Friendship Dairies, while driving data for future success and add-to-list conversion metrics to ShopRite.com, the digital banner of this Wakefern Food Corporation, wholly owned subsidiary.

In order to achieve these results and aid in the collaboration between Friendship Dairies and ShopRite, MWG created a new format of recipe and circular display, email display, mobile display, and tactics around consumer tips – each designed by Partners + Napier to provide recommendations and deeper connections with the CPG brand website and its products.

Over the past three years, MWG has worked with Partners + Napier to provide similar, digitally enabled solutions in support of this Friendship Dairies and Wakefern partnership. Given the success of this campaign with Friendship Dairies and Wakefern Food Corporation, The North American Shopper Marketing Effie Awards committee selected MWG and Partners + Napier as winners based on the combined value and impact of digital technology, service and the demonstrated amplification of the in-store experience through the online channel. This award was formally presented at the Path to Purchase Institute’s Shopper Marketing Summit in March 2017.

“This award is a fantastic representation of how CPG brands, retailers, agencies, technology and service providers, such as MWG, can collaborate to create unique, actionable and impactful campaigns with a consumer-first approach across digital grocery environments. We are extremely proud of the hard work by our team and collaboration with innovative agencies like Partners + Napier, to drive new levels of digital engagement for Friendship Dairies,” said Eric Healy, President at MWG.

“MWG made it easy for us to tell our story to Shoprite shoppers, due to the…

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