Matthew K. ‘Kevin’ Wixted, advertising executive

Matthew K. Wixted, a retired executive for the advertising agency W.B. Doner & Co. who brought his financial expertise to several local cultural organizations, died Friday of liver cancer at Gilchrist Hospice Care in Towson.

The longtime Mays Chapel resident was 86.

“Kevin was a great guy and worked at Doner for years,” said Herbert D. Fried, former CEO and chairman of the board of the agency.

“He worked in the financial side of the agency and was very effective. He knew what he was doing,” Mr. Fried said. “He was a great guy and always had a big smile on his face.”

Born in Brooklyn, N.Y., Matthew Kevin Wixted was the son of Irish immigrants Matthew Charles Wixted, a carpenter, and Joanne Fahey, who worked in insurance.

He was a graduate of All Hallows High School in the Bronx, and earned a bachelor’s degree in 1953 in finance and accounting from St. John’s University in New York City, where he was a member of Delta Psi Upsilon fraternity.

Mr. Wixted, who was known as Kevin, married Ave Maria Russell in 1953, and they had three children.

He began his career in advertising finance with McManus John & Adams in Birmingham, Mich.

In 1967, he joined the Detroit office of W. B. Doner & Co., where he worked until moving to thje company’s Baltimore office in 1981. He rose to become treasurer and chief financial officer.

“Kevin was a very popular, sweet and funny person, which is not what one would think for someone working in the finance department,” said James M. Dale, who first worked with Mr. Wixted in Detroit in the 1970s.

“I was in creative and he was in finance,” said Mr. Dale, who later served as president and chairman of Doner from 1983 to 1995. “He was a friendly guy, and when you met him at the coffee machine, he was always quick with a joke.”

In 1981, the two men joined the company’s North Charles Street office.

“At first, we spent a lot of time commuting…

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