You know I’m all about list building…and taking advantage of all sorts of tools to get traffic that will help build my list…help you grow your list. Podcasting is one of the recent internet marketing tools that anyone can use for list building.
What is a podcast you ask? Well, it is a free video or audio series…the easiest way to look at it is like radio of television show…one that you download and play on your computer or iPod or phone.
Kind of go back in history a bit…100 years ago or so we had newspapers…you could read stories and even have some pictures in them. Then radio came along and things changed, right?
So take that analogy and apply it to the internet. We had the internet…lots of websites with words and pictures…well, then podcasting came along and brought audio to the net just like radio.
The advantage to podcasts over radio is you don’t have to listen to the “show” only when it airs. I mean, people used to sit around and listen to the radio as a family, right? Well, now you download the show and you can listen to it whenever you want.
You can listen right from your computer or put it on an MP3 player…or you can burn it to a CD and listen to it in your car while you are driving to work…whenever!
So if you’re interesting and provide great content in a podcast you will have people who want to listen to it. You know a lot of people like listening to talk radio…but there’s all the interruptions…news, weather, the same commercials over and over. That can be really frustrating, because a 30 minute show might really only have 10 or 15 minutes of content in there.
Podcasts work because a large percent of the population are what is called “auditory learners”…meaning they learn by listening. They don’t want to read your website…they’d rather hear your voice and they’ll be more responsive because they enjoy it better.
There’s a certain percentage of people who would just rather listen to you than read… maybe because of the convenience…it saves them time, because they can do it while they are driving or running or cleaning the house, whatever.
So really a podcast is you talking into a microphone, recording a conversation…or just recording yourself…then turning it into an MP3 file, uploading it and then the RSS feed…the same RSS which is the basis of blogs, delivers that MP3 directly to either iTunes or the desktop of your potential audience.
So, okay, so at the end of the day a podcast is just a different way of delivering audio content, right? A very convenient way for the user to deliver audio content, right?
Whether you have a list already and you want to expand your audience, or maybe you are new to list building, you can put podcasting into your bag of internet marketing tools. Expand your reach and include people who want to listen rather than read and you will watch your business…and your list…grow!