Huskies report strong ticket sales increase for 2017 football season

UW has sold 42,860 season-tickets for 2017.

Twenty-five years ago, in the aftermath of the Huskies’ magical 1991 season, tickets for Washington football games sold out months in advance of the 1992 opener. All 66,000 season tickets that year — including those to students and faculty — were sold.

Tickets were in such demand that in the spring of ’92 UW held a lottery for fans wanting to buy the handful of season tickets remaining.

It was, of course, a different era then — before sanctions leveled against UW began a two-decade run of (mostly) mediocrity, before mega media-rights deals made kickoff times unpredictable, and before high-definition television made it convenient for fans to stay home and watch games from their couch.

Those are some of the challenges that have faced UW as it has tried to boost its sagging football ticket sales the past few years.

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The Huskies’ turnaround on the field last season has led to a predictable boost in ticket sales for the 2017 season. UW reports a renewal rate of about 96 percent from season-ticket holders, the highest mark in four years, and 42,860 season tickets sold, the highest figure since the renovated Husky Stadium opened in 2013.

The new season-ticket sales mark an 8-percent increase from the 2015 season, when UW sold 39,821 season tickets. (Those figures do not include student tickets.)

“We’re moving in the right direction,” UW athletic director Jennifer Cohen said. “If you study old season-ticket numbers from the glory years of Husky football, there’s still some significant room for growth. What’s awesome is to see us coming out and having higher numbers over the last several years, and when you can maintain and retain your base and then have this kind of success with new season-ticket holders, that’s when things really start to get humming.”

The goal, Cohen said, is to sell 44,000 season tickets by…

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