GreenHill Goes M.A.D for Motorcycles in North Carolina

2000 Top Fuel Harley-Davidson Nitro Drag Bike from the Jean & Ray Price Collection. Photo by Toni Tronu.

“If more museums did shows like this, more people would love art,” said GreenHill executive director Laura Way.

The motorcycle holds an iconic place in America. From the “Easy Rider” Captain America chopper, to the Harley-Davidson Street 750 featured in “Captain America: The Winter Soldier,” to the Beach Boys’ “Little Honda,” motorcycles have played a leading role in movies and culture since the early 1900s. With such a significant impact on society, GreenHill Museum in Greensboro, N.C. has curated the “Motorcycle. Art. Design” (M.A.D) exhibit to celebrate these two-wheel freedom machines as works of art.

M.A.D is a multimedia, experiential exhibition that combines art, sound, industrial design and cultural elements to immerse visitors in the story of the motorcycle. It opened in February of this year and its run lasts just a couple more weeks, through June 8, 2017.

The family friendly exhibit can be appreciated by both motorcycle enthusiasts and those who prefer hitting the open road on four wheels. From posters and memorabilia to authentic riding gear and accessories, guests will experience and interact with cultural elements related to the sport of motorcycling.

“We’ve assembled a multimedia exhibit of the innovation and beauty of motorcycling culture,” said Laura Way, GreenHill executive director. “The show has proven to be very popular across all age groups.”

Entering the gallery, visitors first encounter a montage of film clips featuring bikers in their element. They then get a feel for the thrill of riding thanks to a kinetic video projection of GoPro footage, racing taillights,…

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